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Posted by Joshua Feinberg
When you do a direct mail campaign, it is very important that you know exactly who you're trying to reach and that you come up with some kind of targeted message.
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Posted by Marcia Yudkin
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package." Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besides the graphic look.
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Posted by Bernadette Doyle
Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them. The reality, however, can be somewhat different, and the whole process of finding new business can be a time consuming challenge full of uncertainty.
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Posted by Christopher Weis
Lets face it. It is hard to compete with the retail giants out there when you are running an independent retail store. In this fast paced world, they sell convenience by having it all under one roof, and you would have to sell at a loss to touch their prices. But customers still prefer the personality of smaller shops and the more that you can do to maintain your unique qualities, the better off you will be. Gift packaging, for instance, is a great way to differentiate your store in a sea of competition.
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Posted by Dean Mercado
I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of selling your successes.
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Posted by Helaine Iris
For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you have a marketing plan?" or "What marketing activities do you engage in?" I get the full gamut of responses from the proverbial deer in the headlights stare, to a vociferous, "I hate marketing, it's the least favorite part of my business!"
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Posted by Jeremy Cohen
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.
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Posted by Diana D'Itri
System (s s t m) n.: An organized and coordinated method; a
procedure.
A. There are many reasons referral...
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